Selling & Valuation

Before You Sell Your Commercial Real Estate For Sale By Owner (FSBO)…

Commercial FSBO considerations including valuation, marketing, buyer financing and a ProTech case study involving a materially higher sale price.

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Selling Commercial Property FSBO

A For Sale By Owner strategy can appear to reduce commission expense, but commercial property sales involve valuation, marketing, buyer qualification, financing, negotiation, due diligence and closing risk.

Pricing the Property

Overpricing can suppress demand while underpricing can transfer equity to the buyer. A commercial BOV helps establish a market-supported range.

Marketing Reach

Commercial brokers use listing platforms, direct outreach, professional networks and targeted marketing to expose an asset to a larger pool of qualified buyers.

Buyer Financing

Commercial financing can be complex, and sellers need to assess buyer capacity, lender timing and deal structure.

ProTech FSBO Case Study

ProTech encountered a flex property being marketed FSBO for $925,000 and concluded that it was materially underpriced. After repositioning and marketing the property, multiple offers were generated within a week.

The property ultimately sold for approximately $1.2 million—about $275,000 above the original asking price. After closing costs and brokerage fees, the sellers netted more than $1.108 million, materially improving their retirement outcome.

Michael Bruni, CFA®
Broker/Owner · ProTech Commercial Realty
Talk to ProTech about your commercial real estate objective.

Call 813-995-5544 or email mike@protech-cr.com.